Hi,
As we are now looking at both the distribution practices in the film industry and what it means for British films, I thought this might be of interest...
BBC 4 Film Programme podcast
In the podcast for 30th January 2014 Charlie Bloye, Chief Executive of Film Export UK, talks about support for British indie films abroad and how they can receive more exposure.
Thursday 13 February 2014
Wednesday 12 February 2014
Disney Case Study
This is the mind map we collectively made in Tuesday's lesson. Make sure your version is as detailed as possible. For example, this map is missing their ineractive subsidiary, Disney Interactive, where they use cross media convergance to produce a range of computer games. It is also missing the Disney Channel as part of their TV network.
Once you have this written up, you will need to add a specific case study proving that synergy equals success in distributing a film. A good one to use is Toy story 3.
Toy Story 3's budget was US$200 million.
It grossed over US$1 billion worldwide in theatres.
It grossed $110,307,189 in its opening weekend in the US.
It is the highest grossing animated film of all time and 11th highest grossing film of all time.
Synergy in promoting Toy Story 3:
Pixar made the film, funded by Disney. Disney then distributed the film in theatres through Walt Disney Studios Motion Pictures and on DVD through Walt Disney Studios Home Entertainment (vertical integration). The promotion of the film was aided by Disney being able to air trailers on the Disney Channel and ABC (owned by Disney). In terms of cross media convergence, it produced a soundtrack through Walt Disney Records, as well as toys and other merchandise through Disney Consumer Products, sold through the chain of Disney stores. Disney Interactive Studios also produced the game. This led to a second version of the game being released which crossed over with a new toy line.
Symbiosis:
Disney further profited by licensing the rights so that a range of related products could be produced by other companies. This included happy meals featuring toys, bedding and Easter eggs. All promoting the film for Disney too.
John Carter
Not all of Disney's films are such a success though. We looked at John carter and this is what we found...
The budget was a whopping US$250 million, which was added to by the estimated US$100 million spent on marketing the film. Considering it only took US$282,778,100, it is estimated that the film lost Disney US$160million.
Even with all of the potential synergy of the world's largest media conglomerate, it still bombed.
Once you have this written up, you will need to add a specific case study proving that synergy equals success in distributing a film. A good one to use is Toy story 3.
Toy Story 3's budget was US$200 million.
It grossed over US$1 billion worldwide in theatres.
It grossed $110,307,189 in its opening weekend in the US.
It is the highest grossing animated film of all time and 11th highest grossing film of all time.
Synergy in promoting Toy Story 3:
Pixar made the film, funded by Disney. Disney then distributed the film in theatres through Walt Disney Studios Motion Pictures and on DVD through Walt Disney Studios Home Entertainment (vertical integration). The promotion of the film was aided by Disney being able to air trailers on the Disney Channel and ABC (owned by Disney). In terms of cross media convergence, it produced a soundtrack through Walt Disney Records, as well as toys and other merchandise through Disney Consumer Products, sold through the chain of Disney stores. Disney Interactive Studios also produced the game. This led to a second version of the game being released which crossed over with a new toy line.
Symbiosis:
Disney further profited by licensing the rights so that a range of related products could be produced by other companies. This included happy meals featuring toys, bedding and Easter eggs. All promoting the film for Disney too.
John Carter
Not all of Disney's films are such a success though. We looked at John carter and this is what we found...
The budget was a whopping US$250 million, which was added to by the estimated US$100 million spent on marketing the film. Considering it only took US$282,778,100, it is estimated that the film lost Disney US$160million.
Even with all of the potential synergy of the world's largest media conglomerate, it still bombed.
Thursday 6 February 2014
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