Independent Tasks for DLD 12th January

Year 12.


Continue working on research and planning tasks. All of you have work you can be doing!


Remember, I am expecting to see analysis of three existing magazine covers this Friday so, if that is something you are missing, these should be a priority. After that, look back at the deadlines for this half term - what can you get ahead on? Look at the suggested task list below - is there anything on there you haven't done? If you have done everything on the list look for other blogs - here, here or here, for example - and see what other tasks they have. Note - THIS and THIS blog have some excellent research examples.


Task list;
Research into institution - who would produce your magazine and why?
Image manipulation of test shots with an explanation of what you were aiming for.
Draft layouts - either hand drawn or on computer.
Audience profiling - who is your magazine for? How will you engage their interest?
Genre research - what genre of music is your magazine? How will images and fonts used reflect this?
Character creation - who is your cover star? Create a back story which will help justify photo choices and generate article copy.
EVALUATIONS!!!


The only task you won't be able to do is your cover, contents and double page spread. Nothing else requires special access to the Macs or for me to be in the building. Despite what some of you have told your form tutors!!!


Year 13


You should each have something to be getting on with - either finishing research and planning for your music video/digipak/poster or working on evaluations. I suspect none of you have completed a fully storyboard for your video. This should therefore be a priority! Again, if you have done all the suggested tasks look for example blogs to inspire you. Blogs such as Caitlin's, this one, this one or this one are all worth a look.

Music Video - Exemplar blog

http://latymermusiccharlotteameliahollylaura.blogspot.co.uk/

This is the link for the blog I showed you today. Again, just a reminder that I'm not expecting to see 88 posts from any of you! This is more to give you some ideas about the range of tasks that can be undertaken.

This is another good example to look at, presenting a different range of activities to be undertaken.

http://musicvideoalexanderwhitcombe.blogspot.co.uk/

For the next week I am expecting you to come to lessons and focus on generating tasks. Research and planning will be due in before October half term.

Digipak and Poster Analysis Task

Complete initial analysis on digipaks and posters - look for codes and conventions, how are they put together, what features do they have, how do they serve to promote the artist, what is the point of them?

Links for blog posts which may help;
http://tnhamedia.blogspot.co.uk/2014/07/digipak-research-photographs-feel-free.html
http://tnhamedia.blogspot.co.uk/2015/02/g324-digipak-design-task.html

You don't, at this stage, need to focus on a specific artist or genre, the purpose of this initial research is to show you understand the 'rules'. Once you have settled on genre and artist for your music video you will have to opportunity to look closely at representation etc.

Further items to do;

Set up year 13 blog and email c.cowles@tnha.org.uk the link.
Follow TNHAMedia blog.
Research artist and music.
Complete work set on previous two blogs and submit by Monday 18th July.

Cover Lesson 4/7/2016

You need to complete genre research for your music videos.

You can either mind map ideas - there are a number of online programmes for this, or you could do it by hand and photograph/upload to your blog. Alternatively, create a mood board of images for each genre accompanied by a write up of common themes and genre codes and conventions. You could take single images and analyse the representation in them with a focus on genre conventions. Or you could find a completely different way to explore it. Work must be uploaded to your blog ready for next lesson. You will also need to justify which genre you want to work in and why.

You should look at the record industry. This can be done in exactly the same way as you researched magazine institutions or prepared film industries for your exam. you should have an understanding of both major and independent record labels. Again, you need to look closely at who you would want your artist to be signed with and explain why.

Finally compile a timeline of the music video with key dates highlighted, for example the first music video, advent of MTV etc...

For your home learning you should be looking for an unsigned artist to use.

Copyright-free Music

For those of you who want to use unsigned artists/copyright free music here is a list of websites that might be useful.

I will add to this as so do keep checking back.

http://www.norfolkgigguide.com/ - handy for finding local artists.

http://creativecommons.org/legalmusicforvideos - explains about Creative Commons licances and directs you to several useful sites.

http://incompetech.com/music/royalty-free/ - royalty free music listed by genre and 'feel'!

http://socialtimes.com/royalty-free-music_b37470 - links to 10 royalty free music sites.

http://www.edp24.co.uk/what-s-on/rock_bodham_promises_to_be_bigger_and_better_for_2014_1_3666296 - info on the Rock Bodham mini-festival on the 26th/27th July

History of the Music Video and Goodwin's Theory

This week we looked at a quick history of the music video. Notable points from this are;

• The use of the music video to promote artists globally without having to visit the countries directly e.g. The Beatles used promo videos to promote themselves in America without having to fly out everytime they released a single/album.
• The advent of music television as a platform for artist promotion. With a lot of hours to fill it meant bands/artists had the opportunity to get really creative. Because there were only a few channels, however, it meant videos would have to stand out to get a chance of being used in the designated timeslot given to that genre. Later on individual channels geared towards specific genres meant artists had more opportunity to have their video shown although not necessarily at a 'prime' time. This meant videos again had to stand out to guarantee being shown at a time when people would be watching.
• The use of the music video as a form of advertising. It needs to show off the artist to both a current and new audience. The new audience needs to see them as desirable and as something they possibly need in their life. The visual image is as important as the sound in achieving this.

When analysing your three videos and when creating your own you need to demonstrate how you have considered the above points. You also need to make clear reference to Goodwin's theory as well as technical codes and conventions. Consider use of shots types, framing, colour etc - how do they demonstrate the mood and tone and illustrate the relationship between images and music?

Powerpoints we used today are;

Goodwin theory ppt from Charlotte Cowles

 

Digipak & advert ppt from Charlotte Cowles

Goodwins theory analysis of music video tegan and sara from midds718
 

A useful example of music video analysis, you might want to refer to;

'Desire' Music Video Analysis from Reepham College

Copyright and Copyright Friendly Music and Sound

This is the link to the Intellectual Copyright Office, with everything you need to know but were afraid to ask on copyright law. If you have trouble sleeping anytime, I highly recommend giving it a read. This is only the link to the FAQs - if you don't find the answers you need there then have a look on the rest of the site, but be warned, it's all pretty heavy and dull! You might also want to refer to the link in your research, especially if copyright restrictions informed your decision about your choice of artist. Remember though; anything just copied and pasted is not worth marks, however, copied and pasted and then with notes added will gain you something (depending, of course, on the quality of the work).

IPO FAQs

Have also found another site with loads of links to copyright friendly music which might be worth a look.

Copyright Friendly Music and Sound.

There is still the option of finding an existing artist and asking for permission to use one of their tracks. With that in mind the links below may be of interest. You've already seen videos by Dave and Bethan, Jesse I saw perform in Thriller Live this week and has the most fantastic voice. By the looks of things he has some original stuff he wrote with his band The Quotes which may or may not suit. Ideally you should be contacting the artists yourself, however, if you wanted to use anything by either Dave Giles of Bethan Leadley I am happy to email on your behalf if you think it might work in your favour...

Dave Giles

Musical Bethan

The Quotes - Jesse Smith

And finally some of the artists from the Rock Assembly...

Franko Fraize

M.O

Chasing Grace

Year 13 Deadlines

As agreed last lesson your upcoming deadlines are as follows;

18th December for research and planning improvements, this should include digipak and poster research and drafts.

12th February for final drafts of digipak and poster as well as any further revisions to research and planning.

24th March music video final deadline.

15th April final submission date for any revisions/improvements and evaluations.

Please note that all deadlines are non-negotiable.

Animatic Storyboarding

https://www.youtube.com/watch?v=I91dTiCbmas

The above link shows you how to make an animatic storyboard using Adobe Premier Pro. If you can, it is a great way of showing your ideas in real-time and will help when considering timings and the relationships between lyrics and visuals.

G324 Evaluation

PowerPoint with the four evaluation questions;

A2 g324 evaluation questions from hasnmedia

These will need to be completed by the 24th April.

G324 - Digipak Design Task

Have found a couple of examples of Digipaks which show you the planning process you should be going through in your own work;

My Digipak Plan from LizzieFinlay

 

 

 

Digipak planning and designs from Tia5133


Link to page for templates:  http://www.duplication.ca/printspecs/digipack.htm

Year 13 checklist

Having looked through your blogs most of you seem to be bang up to date. I've compiled a checklist just in case you need it to keep track of tasks.

Analysis and comparison of Kylie over three different decades
Analysis and comparison of Avril Lavigne
Identification of song and communication with artist - if you did
Theory of music videos - Goodwin, Mulvey
Close analysis of up to three music videos in the same genre as yours
Ideas for your video - location, narrative/performance etc
Comparison of indie to major record label
Brief history of the music video
Audience analysis/profile

I think that is everything - I'm doing this from memory - check back on the blog just in case I've missed anything. These are certainly the key pieces of work.

Year 13 - Continuing Music Videos

Last year you started thinking about music videos and the music industry for your A2 coursework.  You should have looked at both Kylie and Avril to get an idea of how an artist represents themselves through their videos. We also covered Goodwin's theory and you have written a blog posts exploring examples linked to the theory. By now you should have completed all the initial tasks from last year and blogged them.

Over the last two weeks we have focused more closely on aspects of the music industry for example, audience, institution and representation. I expect to see blog posts covering these aspects in general as well as developing the concepts in relation to your own planning.

We have now reached a point where you are ready to complete your analysis tasks and then research, plan and prepare your music videos. Remember to use the G324 booklet and the epic task list with deadline reminders (posted below) to keep you on track.

Good luck!

Music video tasks from Charlotte Cowles
 

A2 media studies ocr g324 from SJKerr
 

Music industry ownership from Sarah mediafilm

Reminder.

Don't forget to tag your blog entries!

All posts should be tagged with G324 and Music Videos and then, depending on focus, tags such as Music Video Research/Digipak Research/Poster Research etc should be used. Refer back to the G324 booklet for guidance on creating blogs.

We should be getting into the habit of blogging at least once a week. Posts should cover, general research/learning, your music video analysis, analysis of existing examples of the media (e.g. digipaks, posters and websites), updates on your planning process and links to relevant sites/resources.

Throughout the holidays I will be looking at your blogs and commenting on the posts to give you specific feedback in relation to marking criteria and coursework expectations.

G324 Booklet

G324 booklet - Music Videos from Amber Thessaily

Digipak Research Photographs - feel free to use for your own research.

Exemplar Work

Example digipaks and posters from Reepham College.

Bob Dylan - Subterranean Homesick Blues

Ridiculously simple video to film with regards to props and location. Not so easy with regards to timing but if you get it right it looks extremely effective.

http://www.myplay.com/videos/bob-dylan/subterranean-homesick-blues

Iconic Music Videos (not exhaustive...)

Kylie Minogue - collected videos