Music Video - Exemplar blog

http://latymermusiccharlotteameliahollylaura.blogspot.co.uk/

This is the link for the blog I showed you today. Again, just a reminder that I'm not expecting to see 88 posts from any of you! This is more to give you some ideas about the range of tasks that can be undertaken.

This is another good example to look at, presenting a different range of activities to be undertaken.

http://musicvideoalexanderwhitcombe.blogspot.co.uk/

For the next week I am expecting you to come to lessons and focus on generating tasks. Research and planning will be due in before October half term.

Year 12 Media Tasks

} Look at three college magazines and briefly analyse.

} Test shots for college magazine.

 

} Research into institution (see examples here)

} Image manipulation of test shots. Explain what you were trying to achieve.

} Plan for College magazine – cover and contents.

} Audience profiling for music magazine.

} Music magazine genre research.

} College magazine cover and contents (due no later than 4th October.)

} Blog/work marking dates – Tuesday 20th September.

Digipak and Poster Analysis Task

Complete initial analysis on digipaks and posters - look for codes and conventions, how are they put together, what features do they have, how do they serve to promote the artist, what is the point of them?

Links for blog posts which may help;
http://tnhamedia.blogspot.co.uk/2014/07/digipak-research-photographs-feel-free.html
http://tnhamedia.blogspot.co.uk/2015/02/g324-digipak-design-task.html

You don't, at this stage, need to focus on a specific artist or genre, the purpose of this initial research is to show you understand the 'rules'. Once you have settled on genre and artist for your music video you will have to opportunity to look closely at representation etc.

Further items to do;

Set up year 13 blog and email c.cowles@tnha.org.uk the link.
Follow TNHAMedia blog.
Research artist and music.
Complete work set on previous two blogs and submit by Monday 18th July.

Cover Lesson 11/7/16

Finish research into pre Postmodernist theory. You should aim to have about one PowerPoint slide of notes on each theorist covered last lesson. All you need is to be able to show an understanding of how postmodernism is a response to their theories.

Continue research into genres - go over the work set in the post below and make sure it is done. You should also review past examples of music videos and identify what to and what not to dos.

Finally conduct research into songs and artists. You can use sound cloud for some of this but should also consider YouTube and social networks.

If you need anymore to be getting on with, begin looking at digipaks and posters. 

Coursework research and planning must be uploaded onto your blog. Exam research should be emailed to me.

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An extremely long but very useful PowerPoint;

http://www.slideshare.net/danikabarker/postmodernism-presentation-60762255

Cover Lesson 4/7/2016

You need to complete genre research for your music videos.

You can either mind map ideas - there are a number of online programmes for this, or you could do it by hand and photograph/upload to your blog. Alternatively, create a mood board of images for each genre accompanied by a write up of common themes and genre codes and conventions. You could take single images and analyse the representation in them with a focus on genre conventions. Or you could find a completely different way to explore it. Work must be uploaded to your blog ready for next lesson. You will also need to justify which genre you want to work in and why.

You should look at the record industry. This can be done in exactly the same way as you researched magazine institutions or prepared film industries for your exam. you should have an understanding of both major and independent record labels. Again, you need to look closely at who you would want your artist to be signed with and explain why.

Finally compile a timeline of the music video with key dates highlighted, for example the first music video, advent of MTV etc...

For your home learning you should be looking for an unsigned artist to use.

Copyright-free Music

For those of you who want to use unsigned artists/copyright free music here is a list of websites that might be useful.

I will add to this as so do keep checking back.

http://www.norfolkgigguide.com/ - handy for finding local artists.

http://creativecommons.org/legalmusicforvideos - explains about Creative Commons licances and directs you to several useful sites.

http://incompetech.com/music/royalty-free/ - royalty free music listed by genre and 'feel'!

http://socialtimes.com/royalty-free-music_b37470 - links to 10 royalty free music sites.

http://www.edp24.co.uk/what-s-on/rock_bodham_promises_to_be_bigger_and_better_for_2014_1_3666296 - info on the Rock Bodham mini-festival on the 26th/27th July

History of the Music Video and Goodwin's Theory

This week we looked at a quick history of the music video. Notable points from this are;

• The use of the music video to promote artists globally without having to visit the countries directly e.g. The Beatles used promo videos to promote themselves in America without having to fly out everytime they released a single/album.
• The advent of music television as a platform for artist promotion. With a lot of hours to fill it meant bands/artists had the opportunity to get really creative. Because there were only a few channels, however, it meant videos would have to stand out to get a chance of being used in the designated timeslot given to that genre. Later on individual channels geared towards specific genres meant artists had more opportunity to have their video shown although not necessarily at a 'prime' time. This meant videos again had to stand out to guarantee being shown at a time when people would be watching.
• The use of the music video as a form of advertising. It needs to show off the artist to both a current and new audience. The new audience needs to see them as desirable and as something they possibly need in their life. The visual image is as important as the sound in achieving this.

When analysing your three videos and when creating your own you need to demonstrate how you have considered the above points. You also need to make clear reference to Goodwin's theory as well as technical codes and conventions. Consider use of shots types, framing, colour etc - how do they demonstrate the mood and tone and illustrate the relationship between images and music?

Powerpoints we used today are;

Goodwin theory ppt from Charlotte Cowles

 

Digipak & advert ppt from Charlotte Cowles

Goodwins theory analysis of music video tegan and sara from midds718
 

A useful example of music video analysis, you might want to refer to;

'Desire' Music Video Analysis from Reepham College