Cover Lesson 11/7/16

Finish research into pre Postmodernist theory. You should aim to have about one PowerPoint slide of notes on each theorist covered last lesson. All you need is to be able to show an understanding of how postmodernism is a response to their theories.

Continue research into genres - go over the work set in the post below and make sure it is done. You should also review past examples of music videos and identify what to and what not to dos.

Finally conduct research into songs and artists. You can use sound cloud for some of this but should also consider YouTube and social networks.

If you need anymore to be getting on with, begin looking at digipaks and posters. 

Coursework research and planning must be uploaded onto your blog. Exam research should be emailed to me.

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An extremely long but very useful PowerPoint;

http://www.slideshare.net/danikabarker/postmodernism-presentation-60762255

Cover Lesson 4/7/2016

You need to complete genre research for your music videos.

You can either mind map ideas - there are a number of online programmes for this, or you could do it by hand and photograph/upload to your blog. Alternatively, create a mood board of images for each genre accompanied by a write up of common themes and genre codes and conventions. You could take single images and analyse the representation in them with a focus on genre conventions. Or you could find a completely different way to explore it. Work must be uploaded to your blog ready for next lesson. You will also need to justify which genre you want to work in and why.

You should look at the record industry. This can be done in exactly the same way as you researched magazine institutions or prepared film industries for your exam. you should have an understanding of both major and independent record labels. Again, you need to look closely at who you would want your artist to be signed with and explain why.

Finally compile a timeline of the music video with key dates highlighted, for example the first music video, advent of MTV etc...

For your home learning you should be looking for an unsigned artist to use.

Copyright-free Music

For those of you who want to use unsigned artists/copyright free music here is a list of websites that might be useful.

I will add to this as so do keep checking back.

http://www.norfolkgigguide.com/ - handy for finding local artists.

http://creativecommons.org/legalmusicforvideos - explains about Creative Commons licances and directs you to several useful sites.

http://incompetech.com/music/royalty-free/ - royalty free music listed by genre and 'feel'!

http://socialtimes.com/royalty-free-music_b37470 - links to 10 royalty free music sites.

http://www.edp24.co.uk/what-s-on/rock_bodham_promises_to_be_bigger_and_better_for_2014_1_3666296 - info on the Rock Bodham mini-festival on the 26th/27th July

History of the Music Video and Goodwin's Theory

This week we looked at a quick history of the music video. Notable points from this are;

• The use of the music video to promote artists globally without having to visit the countries directly e.g. The Beatles used promo videos to promote themselves in America without having to fly out everytime they released a single/album.
• The advent of music television as a platform for artist promotion. With a lot of hours to fill it meant bands/artists had the opportunity to get really creative. Because there were only a few channels, however, it meant videos would have to stand out to get a chance of being used in the designated timeslot given to that genre. Later on individual channels geared towards specific genres meant artists had more opportunity to have their video shown although not necessarily at a 'prime' time. This meant videos again had to stand out to guarantee being shown at a time when people would be watching.
• The use of the music video as a form of advertising. It needs to show off the artist to both a current and new audience. The new audience needs to see them as desirable and as something they possibly need in their life. The visual image is as important as the sound in achieving this.

When analysing your three videos and when creating your own you need to demonstrate how you have considered the above points. You also need to make clear reference to Goodwin's theory as well as technical codes and conventions. Consider use of shots types, framing, colour etc - how do they demonstrate the mood and tone and illustrate the relationship between images and music?

Powerpoints we used today are;

Goodwin theory ppt from Charlotte Cowles

 

Digipak & advert ppt from Charlotte Cowles

Goodwins theory analysis of music video tegan and sara from midds718
 

A useful example of music video analysis, you might want to refer to;

'Desire' Music Video Analysis from Reepham College

Copyright and Copyright Friendly Music and Sound

This is the link to the Intellectual Copyright Office, with everything you need to know but were afraid to ask on copyright law. If you have trouble sleeping anytime, I highly recommend giving it a read. This is only the link to the FAQs - if you don't find the answers you need there then have a look on the rest of the site, but be warned, it's all pretty heavy and dull! You might also want to refer to the link in your research, especially if copyright restrictions informed your decision about your choice of artist. Remember though; anything just copied and pasted is not worth marks, however, copied and pasted and then with notes added will gain you something (depending, of course, on the quality of the work).

IPO FAQs

Have also found another site with loads of links to copyright friendly music which might be worth a look.

Copyright Friendly Music and Sound.

There is still the option of finding an existing artist and asking for permission to use one of their tracks. With that in mind the links below may be of interest. You've already seen videos by Dave and Bethan, Jesse I saw perform in Thriller Live this week and has the most fantastic voice. By the looks of things he has some original stuff he wrote with his band The Quotes which may or may not suit. Ideally you should be contacting the artists yourself, however, if you wanted to use anything by either Dave Giles of Bethan Leadley I am happy to email on your behalf if you think it might work in your favour...

Dave Giles

Musical Bethan

The Quotes - Jesse Smith

And finally some of the artists from the Rock Assembly...

Franko Fraize

M.O

Chasing Grace

Examples of Synergy in a Marketing Campaign

Big Hero 6 Blu-Ray/ DVD Promotion from Eric Doo

We Media and Democracy

•How far can the media in 2010 be considered to be democratic?

•Assess the claim that the media is becoming more democratic.

•Discuss the meanings of the term ‘we media.’

•Explore the claim that the ‘new’ media are more democratic than the ‘old’ media.

•Explain how some features of contemporary media are more democratic than others.

•What is ‘we media’ and what difference does it make to citizens?

•‘We get the media we deserve.’ Discuss, in relation to the role of media in a democracy.

•As a citizen, to what extent do you feel that the media provide you with a democratic service?

So as you can see, several previous questions focus on old media v new media, some on what might be defined as we media and some very specifically on notions of democracy

 

If we look at the bullet points in the Specification, which defines what should be studied, we should be able to relate them to the questions set so far:

•What are ‘We Media’?

•Where / how has ‘We Media’ emerged?

•In what way are the contemporary media more democratic than before?

•In what ways are the contemporary media less democratic than before?

This part of the exam asks you to do three more specific things, whatever topic you answer on:

1. You MUST refer to at least TWO different media
2. You MUST refer to past, present and future (with the emphasis on the present- contemporary examples from the past five years)
3. refer to critical/theoretical positions

           For this topic, since a lot of what you look at is likely to be online, a comparison between online media and any form of traditional media (newspapers, broadcast news, film) would ensure you quickly meet the criteria for no.1

For no.2, the main thing is to ensure you have a majority of material from the past five years. This really should not be a problem when using online media, and to be honest I think you could use material from the last few months to construct a really good answer!

And for no.3 you should have a range of writers that you could use- for example Dan Gillmor who coined the term 'We Media' or sceptics of the power of social media such as Evgeny Morozov or some of the advocates of people power through social media such as Clay Shirky

 

Key Theories;

§Dan Gillmor and ‘We the Media’

§Alan Rushbriger – Democracy in the decade of Google

§David Gauntlett: Web 2.0

§Karl Marx – Marxist Ideology and Capitalism

§Antonio Gramsci – Cultural Hegemony

§Noam Chomsky – ‘Manufactured Consent’

§The Fourth Estate of Democracy

§Clay Shirky and people power

§Evgeny Morozov – ‘The Net Delusion’

§Graeme Turner – ‘Ordinary People and the Media’

§Public Sphere Theory & Hypodermic Needle Theory

 

Examples of Case Studies - Look for Contemporary Equivalents.

 

§Facebook’s influence on the Arab Spring.

§Facebook in Egypt – bypassing ‘old media’.

§Student protests in London

§Worldwide ‘Occupy’ protests

§Role of BBM and Twitter in London riots

§Ryan Giggs super injunction – Twitter and privacy

§Blogs from soldiers serving in Iraq and Afghanistan