G324 Music Video

So far we have looked at how an artist defines their image through their music video. We looked at both the changing image of an artist and an example of an artist who has found an image and stuck with it, for right or wrong...

Although you don't need to look at the videos again, I have included the playlists (above) for the two artists we looked at. I have added a couple more videos so, if you wanted to, you could use either of these artists as part of your case study.

I'm also in the process of putting together a couple of other playlists so keep an eye out for those!

Audience Profiles

Hi

Jaust a reminder that you have to include audience research in your research and planning section of your blog. It should consist of the following...

• An audience profile of your target audience (TA), using demographics and explaining why they would be your target audience.
• A lifestyle breakdown of your TA, with notes on why the openingin particular would appeal to them.
• A rating proposal for your film, with reference to the BBFC classifications.
• Secondary research into target audiences of similar films, with stats etc.

Any questions, please ask.

Evaluations

Hi,

It is now time for you to be sorting out your evaluations. I have posted the questions below, along with some guidance from the exam board. Remember - the more ICT you use (and different types) the better mark you will get. Good luck and ask if you are unsure.


In the evaluation the following seven questions must be addressed:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How does your media product represent particular social groups?

• What kind of media institution might distribute your media product and why? 

• Who would be the audience for your media product? 

• How did you attract/address your audience?  

• What have you learnt about technologies from the process of constructing this product? 

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

In all cases, candidates should be encouraged to see the evaluation as a creative task and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources. 

Research and Planning Check

Here is a list of what should be on your blogs thus far. We have three weeks til easter and there are some blogs which look pretty sparse. Please make sure that you are uploading as much as possible over the next week.

Research...

Analysis of 5 similar films.

This must include:

ühow character, narrative, setting and enigma are set up.

ühow generic conventions are used – adhered to or subverted

ühow titles are used.

üacross all 5 there must be mention of all technical elements – camera work, editing, mise-en-scene and sound.

Conventions of an opening notes.

üWhat must/should it contain.

üGeneric conventions.

üHow they apply to your own idea.

Target audience profile.

This must include:

üThe typical age ranges and gender percentages for your chosen genre.

üA lifestyle profile of your target audience – what are their interests, what do they do for a job, what education do they have, how much disposable income do they have?

üWhat they find appealing about your film – why would they be interested by the opening? Link this to generic conventions and BBFC ratings system.

Planning...

All planning documents relating to your shoot.

This must include:

üSynopsis

üStoryboard

üNotes on costume and make-up with supporting images

üProps lists with exemplar images and reference to storyboard

üLocation shots and maps

üTest shots experimenting with lighting and framing

üSample music and sfx

üCalendars and shot lists showing dates, locations and people involved

Any questions, please ask.

More Podcast Extras

Hi guys,

There have been some really interesting podcasts recently which would be great extra reading(listening) for section B of G322 (that's the exam for Lukas). I have listed a summary here for each one. All are from ther Radio 4 Film Programme and can be downloaded following this link...

Radio 4 Film Programme Podcasts

13th February 2014 - 12 minutes in
Charles Gant (a film industry analyst) looks at how films vary in success in different regions. Specific examples include the huge US/UK flop of The Lone Ranger, which was actually really successful in Japan and Pacific Rim which was really popular in China, as well as About Time, a Ruichard Curtis film, that was huge in South Korea. This example is elaborated on by Tim Bevan, co-chairman of Working Title. This is particularly important at the monment as we start to look at audiences. Quoting him in your answers (where relevant) would be a very good idea.


16th February 2014 - from start
This is the BAFTA special podcast. There is quite an interesting discussion about what it means to be a British film. There is also a good sound byte from Alfonso Cuaron (director of Gravity) as part of it.

Enjoy.

Links to Articles

Hey,

Below are the links to the articles we have been looking at in class in relation to the British Film Industry.

The two Andrew Eaton articles looking at the upturn in British cinema and what makes a film British...

Why being British is no longer a handicap when it comes to films

Do the BFI's film statistics tell the whole story?


These are the links to the articles form your booklet, which look at the industry and funding...


UK Film Council hands over funding control to BFI

Does it matter that only 7% of British films make a profit?

How The King's Speech has revived the British film industry

Billion-Dollar Bond Breakdown: Who's Making What From 'Skyfall'


And finally, the links to the two A Field In England articles, looking at the first British film to release on multiple formats on the same day...

A Field in England Multi-platform Release

A Field in England figures revealed

Plus this interview with Ben Wheatley (the director) discussing the release strategy.

Ben Wheatley explains A Field In England's multi-platform strategy

Remember that you will ned to make specific reference to examples in your exam.

Focus Features Distribution Strategy

Hi ya,

Whilst having a look around, I found these two articles on Focus Features films about how they are using platform releases to get a foothold in difficult cinema schedules and make some pretty good returns. Have a look at and definitely store them up for potential case studies for Section B.

Tinker Tailor Article

Moonrise Kingdom Platform Release Article