Thursday, 30 April 2015
Monday, 27 April 2015
Disney Article Link
http://filmdebate.co.uk/article/article-disney-own-family-entertainment/
If you are not using Disney, consider what subsidiaries your chosen company own and what this allows them to do.
If you are not using Disney, consider what subsidiaries your chosen company own and what this allows them to do.
Tuesday, 14 April 2015
Case Study Research
You need to make sure you have a solid understanding of synergy and convergence as well as linear and vertical integration.
The best way to do this is create a family tree for your case studies
E.G
As you do this you should be able to make both vertical and horizontal connections (horizontal would represent companies responsible for the same process e.g. prodution, while vertical demonstrates the different levels e.g. distibution.
The best way to do this is create a family tree for your case studies
E.G
As you do this you should be able to make both vertical and horizontal connections (horizontal would represent companies responsible for the same process e.g. prodution, while vertical demonstrates the different levels e.g. distibution.
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